Please use the following scale to indicate how much you agree with each statement.

I try to choose green products or services when available.

 

My impression is that buying green is socially acceptable.

 

I would like to buy green but it takes too much time to locate green products and services.

 

The places I shop do not make it easy to identify green products.

 

I am aware that locally produced products and produce are often better for the environment.

 

Although I want to be more green, I often forget when purchasing goods or services.

 

The people I care most about would support my purchase of green goods or services.

 

The people I care most about would support my decision to shop at a store or business based on how “green” it is.

 

My belief that the quality of green products is not as good as conventional products reduces my green.

 

I would probably buy green products and services more often if they were easily identifiable.

 

I think an online (internet) directory that listed local green businesses would be a convenient way to identify green

 

I don’t think that my green consumer behavior will make any difference in saving the environment.

 

I am not in the habit of considering how “green” a product or service is.

 

The other people that are often involved in my purchasing decisions are not very supportive of green buying.

 

The financial cost of green goods or services is a barrier to my green consumer behavior.

 

I am willing to go out of my way to buy green.

 

I do not know how to easily locate green businesses in my community.

 

I did not know that green products and services were readily available in my community.

 

I have made it a habit to buy green goods and services.

 

I prefer to shop at locally owned businesses to benefit the environment.

 

I prefer to shop at locally owned businesses to benefit my community.

 

I am willing to spend more money on green products, services, and locally grown produce.

 

I have never really thought about how the products and services I buy may affect the environment.

 

I would be more likely to buy green if I received information about what makes a product or service more environmentally friendly.

 

I would be more likely to use a directory that listed green businesses if I felt others supported it.

 

I would like to be a green consumer but I don’t trust that all “green” products and businesses are in fact environmentally responsible.

 

My impression is that it is socially acceptable to choose a business based on how “green” it is.